Professor Dr Christopher Preece

Professor of International Construction Business Management

21 – 22 September 2011

Venue: Department of Civil Engineering, UTM RAZAK School of Engineering & Advanced Technology, International Campus, Universiti Teknologi Malaysia, Jalan Semarak, Kuala Lumpur, Malaysia

Conference Directors: Professor Dr Christopher Preece BSc(Hons), PhD, FCIOB, MCIM, FHEA (Head of the International Construction Business Management Research Group, UTM Construction Research Alliance) and CIOB Construction Ambassador, and Dr Mohamad Syazli Fathi, (Head of the Department of Civil Engineering, UTM RAZAK School of Engineering and Advanced Technology, International Campus, UTM, Kuala Lumpur)

Background
The International Construction Business and Management Symposium (ICBMS2011) was organized by the Department of Civil Engineering, UTM RAZAK School of Engineering and Advanced Technology, in association with the Construction Industry Development Board (CIDB), Construction Research Institute of Malaysia (CREAM), the Construction Research Alliance (UTM) and the UTM International Business School in Kuala Lumpur. In addition, the Symposium was supported by the National University of Singapore, the University of Hong Kong, and Loughborough University, UK. The Symposium was accredited by the Board of Engineers Malaysia.
The event was held over two days on 21st and 22nd September 2011, and included a joint meeting of the International Council for Research & Innovation in Building & Construction (CIB) Working Commission 112 Culture in Construction & CIB Task Group 082 Marketing in Construction .

Description of Event
Over 40 research papers from several countries across the globe had been reviewed over a nine month period, by the international scientific committee. Almost all papers were presented during the two day event.
The Symposium comprised an opening ceremony by the Vice Chancellor of UTM, Y.BHG Professor Dato’ Ir. Dr Zaini Bin Ujang, a response by the Executive Director of CIDB CREAM, Professor Ir. Dr. Zuhairi, followed by 5 sessions as follows;
Forum 1 The Impact of Culture on International Project Success
Forum 2 Business Strategy and Internationalisation
Forum 3 The Sustainability Challenges Facing International Construction
Forum 4 International Project Management – Current and Future Challenges
The following distinguished international keynote speakers from academia and industry provided very thought-provoking and challenging presentations.
Professor Dr Richard Fellows, Professor of Construction Business, Loughborough University, UK , addressed the fundamental issue of how construction organizations can develop their approaches in “satisfying the client”.
Mr Ian Luke, Managing Director, Skanska Cementation International Ltd, set out to challenge the practitioners and researchers to reexamine their approach to procurement, risk and dispute resolution in the Industry with his presentation on “Winning and sustainable strategies; a change of mindset.”
Dr. Thomas S.K. Tang, Director, Corporate Sustainability & Initiatives, Asia, AECOM Hong Kong, invited the research community to investigate a number of areas in the future design and construction of sustainable buildings , focusing on “smart, green and people-friendly” development.
The Symposium also included a Postgraduate Forum chaired by Professor Dr Low Sui Pheng of the National University of Singapore (NUS) and Professor Dr Christopher Preece of Universiti Technologi Malaysia (UTM). The forum focused on providing advice and encouragement in carrying out research and publications, and to provide some initial guidance to the PhD students in thinking about their personal postdoctoral strategies.
An informal conference dinner was held on the evening of 21st September and was attended by the delegates, the Deputy Deans and members of the RAZAK School of Engineering and Advanced Technology and the Department of Civil Engineering. International guests enjoyed an evening of cultural performances by the undergraduate students of the Department of Civil Engineering and traditional Malaysian cuisine. The dinner ended with a surprise durian-fest!

Outcomes of the Event
The International Construction Business and Management Symposium (ICBMS2011), including the joint meeting of CIB W112 Culture in Construction and TG82 Marketing in Construction, made the following contributions;
• Further helped to develop the field of international construction business and management.
• Generated peer reviewed academic and practitioner papers which have so far been published in the form of a Book of Abstracts and a full Conference Proceedings (ISBN 978-967-41283-2-6).
• Provided an opportunity for the members of the two CIB groups to discuss possible areas for research collaboration on areas of mutual interest.
• Further engaged the universities of Loughborough, Hong Kong, National University of Singapore and Universiti Teknologi Malaysia in developing longterm relationships.
• Facilitated networking between researchers and academics in the field of international construction business and management from several countries and with different professional backgrounds and interests.
• Raised the profile of the International Construction Business Management Research Group within the UTM Construction Research Alliance, ongoing collaboration between researchers in the UTM Department of Civil Engineering and the International Business School, and general construction and engineering research within the UTM RAZAK School of Engineering and Advanced Technology in Kuala Lumpur.

Future Directions
• Consideration of a further joint meeting between the CIB W112 and TG082 research groups.
• Organization of a postgraduate forum in the area of international construction business and management.

The CIB, International Council of Research and Innovation in Building and Construction, have announced the joint meeting of Working Group 112 and Task Group 82 on Culture and Marketing in Construction. It will be held as part of the International Construction Business and Management Symposium (ICBMS 2011) on 21st to 22nd September 2011 at UTM in Kuala Lumpur. The objectives of this first joint Workshop will be to explore common ground between the work of the two Groups. The impact of national and corporate culture on the implementation of marketing and businessdevelopment in construction firms will be discussed. The outcome of the meeting should be an agenda to identify possible research collaboration in the form of international joint proposals, publications and further workshops and seminars. The workshop organisers are: Professor Dr Christopher Preece (UTM), Professor Dr Low Sui Pheng (NUS), Dr.ir.ing. Wilco Tijhuis (Twente), Professor Dr Anita Liu and Professor Dr Richard Fellows (Loughborough).

Professor Dr Chris Preece of the Department of Civil Engineering, RAZAK School of Engineering and Advanced Technology, has been appointed an international Construction Ambassador by the Chartered Institute of Building (CIOB). The CIOB has over 40000 members worldwide and is very active in Malaysia. The role of Construction Ambassador will involve Prof Chris in promoting the importance of the built environment, sustainabilty, and standards of quality, safety and qualifications.

International Construction Business & Management Symposium (ICBMS 2011)

It is with great pleasure that the Directors and Organising Committee of ICBMS
2011 announce the that the following keynote speakers have confirmed their
attendance at our Symposium;

Professor Richard Fellows, Professor of Construction Business Management,
Loughborough University, UK

Professor Steven Male, Professor of Property and Infrastructure Asset
Management, University of Leeds, U
K
Dr Thomas S.K.Tang, Director, Corporate Sustainability Initiatives Asia, AECOM,
Hong Kong

Mr Ian Luke, Managing Director, Skanska International Ltd.

Please note that the deadline for papers for ICBMS 2011 is 2 April.

The official email for submission of papers is icbms2011@ic.utm.my

For further details on this Symposium, to be held on 21-22 September in Kuala
Lumpur, Malaysia, please see http://www.razakschool.utm.my/icbms2011/

KUALA LUMPUR, 16 February: – Water@UTM is an interdisciplinary and collaborative research and training initiative bringing together experts from the range of disciplines including civil engineering, environmental management and business, interested in water related issues in Malaysia and the wider continent of Asia.
This unique and timely one day industry and research forum addressed the major issues facing the water sector in Malaysia, including how Malaysia can meet the serious challenges of water resource management, wastewater management, flooding, climate change and long-term sustainability of the sector.
This initiative came at a time of increasing scrutiny over the management of Malaysia’s water affairs. The recent floods in Johor and Kedah and the uncertainty regarding sector reforms in Selangor demonstrate the need for a clear focus on solutions to the country’s water related issues.
This event supported by the Malaysian Water Association (MWA) and the British High Commission. Distinguished local speakers from Universiti Teknologi Malaysia, KPMG and YTL joined by prominent international speakers from the University of Leeds (UK), University of Swansea (UK) and Arup, one of the leading global engineering consultancy firms. Invited guests and delegates included representatives from the Malaysian water industry, government agencies, academia and non-governmental organizations.
The Water@UTM launched by Prof. Dr. Marzuki Khalid, UTM Deputy Vice Chancellor at Dewan Jumaah Universiti Teknologi Malaysia International Campus

http://news.kl.utm.my/buletin/index.php?option=com_content&view=article&id=908:international-forum-waterutm&catid=52:aktiviti-universiti&Itemid=148

A new Task Group, TG82 on “Marketing in Construction” has been established. Prof Dr Christopher Preece, Universiti Teknology Malaysia (UTM), Malaysia and Prof Dr Low Sui Pheng, National University of Singapore (NUS), Singapore have been appointed as Coordinator of this Task Group.

The Task Group focuses on the specific challenges facing construction businesses in the domestic and international markets and the export of their services and products .The scope of this Task Group fits within
the overall scope of W065, which has the directive of focusing on organization and management issues within the construction industry. It will complement on-going work into the strategic management of construction irms. The work of the Group will build on earlier research into the international marketing practices of contractors, consultants and manufacturers. As detailed below, the objectives for the task group are focused on the research into, and development of, strategic and tactical construction marketing theories, practical strategies and skills, and the emerging challenges facing marketing professionals across a range of construction sectors.

For full details see http://heyblom.websites.xs4all.nl/website/newsletter/1010/tg82.pdf

• Construction business and project management
• International construction marketing
• Responsible and sustainable business practices in engineering and construction
• Quality management
• Value management
• Environmental and construction waste management
• Water policy and management

• An examination of private client/owner satisfaction with the performance and service quality of their construction teams (UTM funded)
• Corporate culture impact on quality performance of Malaysian contractors. Research collaboration with Queensland University of Technology (QUT), Brisbane. (UTM Funded)
• Food waste in the service sector of Malaysia, with Effie Papargyropoulou & Dr Rory Padfield (SUTRA Fund).
• Environmental Practices in the Malaysian Food and Drink sector with Dr Rory Padfield. (Foreign Academic Visitors Research and Development (R&D) Fund)
Establishing the Recycling Potential of Food Waste from the Service Sector in Malaysia with Effie Papargyropoulou and Dr Rory Padfield (Foreign Academic Visitors Research and Development (R&D) Fund).
• Behavior of House buyers towards Green Homes. Research collaboration with Dr Mohd. Wira Mohd Shafiei, Universiti Sains Malaysia, (USM), Penang, Malaysia (RU Funding)

The official website for the International Construction Business and Management Symposium 2011 is at

http://www.razakschool.utm.my/icbms2011/

For further details please see;

http://chrispreece.com/icbms2011/