A new Task Group, TG82 on “Marketing in Construction” has been established. Prof Dr Christopher Preece, Universiti Teknology Malaysia (UTM), Malaysia and Prof Dr Low Sui Pheng, National University of Singapore (NUS), Singapore have been appointed as Coordinator of this Task Group.

The Task Group focuses on the specific challenges facing construction businesses in the domestic and international markets and the export of their services and products .The scope of this Task Group fits within
the overall scope of W065, which has the directive of focusing on organization and management issues within the construction industry. It will complement on-going work into the strategic management of construction irms. The work of the Group will build on earlier research into the international marketing practices of contractors, consultants and manufacturers. As detailed below, the objectives for the task group are focused on the research into, and development of, strategic and tactical construction marketing theories, practical strategies and skills, and the emerging challenges facing marketing professionals across a range of construction sectors.

For full details see http://heyblom.websites.xs4all.nl/website/newsletter/1010/tg82.pdf